Toyota first introduced the iQ as a concept city car at the 2007 Frankfurt Auto Show. Toyota later revealed the production version at the 2008 Geneva Auto Show, with Japanese sales beginning in October 2008 and UK sales in January 2009.
The name iQ, an initialism of the term intelligence quotient, recalls a competitor, the Smart Fortwo. According to Toyota, the i stands for "individuality" "innovation" and "intelligence". While the Q stands for "quality" and points to the iQ's "cubic" shape and "cues" a new value and lifestyle in the automotive market.
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